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Design Spotlight – London 2012 Olympic Games
Welcome to Design Spotlight, our new blog segment where we take a close look at email design that’s really caught our eye. As email designers ourselves we’re always appreciating the normal everyday...
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Design Spotlight – MyFonts.com
We believe that successful email campaigns can be achieved by following standard email best practice rules. However, as the old adage goes ‘rules are made to be broken’, so this Design Spotlight...
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Pique your Pinterest with some of our favourite emails
Regular blog readers will be aware of our Design Spotlight feature, where we showcase great examples of well thought-out email campaigns. I’m always on the lookout for fantastic emails to help...
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Great reminder emails from MyProtein & Daysoft
As an email marketer I always get a bit excited when I see a campaign that has some thought put into it. The most recent emails to pique my interest have been some clever reminder campaigns. The...
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Design Spotlight: Lonely Planet
I get through a lot of emails. A whole heap infact, and every now and then I’ll be struck by one that really knows what it’s doing. The most recent of these being from travel connoisseurs Lonely...
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Are your emails interactive?
h3 {background-color:#ffffff !important; color:#308fd6 !important;} Not so long ago, the world of email marketing was quite a different place. Email clients were pretty much dumbed down versions of...
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Design Spotlight: Virgin Trains
I get sent a lot of emails which demonstrate both good and bad practices. This Design Spotlight is going to focus on what I recently received from Virgin Trains, and in my books they’ve got it right!...
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Design Spotlight: Booking.com
There are a lot of emails out there that get simple things wrong. However, there are a lot of emails out there that do the simple things so well which makes them a joy to view and read. In this...
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Design Spotlight – First Great Western
As a fan of First Great Western emails I thought I’d do a design spotlight for their latest offering. I’m going to be analysing the competition, email campaign below giving away tickets for the...
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